Group of people pose on a painted crosswalk, holding hands and pretending to walk across a street, with trees, cars, and mountains in the background.

Our Vision

We’re working toward a future where Main Streets are celebrated as powerful drivers of equitable economic development, cultural vitality, and community resilience.

Our Mission

The Coalition leads a statewide movement to strategically strengthen and sustain local Main Street communities by equipping them with the tools, knowledge, and advocacy they need to drive transformative, community-led revitalization.

We strive to be the trusted authority—amplifying the impact of our members, advancing smart policy, and championing the Main Street approach across New Mexico and beyond.

As the leading resource and advocate for systems-level change, we work to ensure that the environment exists for Main Street organizations to transform their communities for the long term.